Across the globe, companies belonging from a myriad of industries measure their online success with the help of their website conversion rates. For businesses operating in the eCommerce space, the success rate is generally measured with the help number of sales that are generated online.
When it comes to gauging the success rate of your website operating in the online shopping industry, it is the eCommerce website design of your website plays a major role in attracting your potential target customers. in order to generate online sales, it is imperative that your website provides the best user experience to your visitors and while most brands try to do exactly as said, some fail to even realize the fraction of importance of creating user experience here and lose on a much viable and achievable sales avenue that could have been attained otherwise.
In this article, we will discuss few features that can work as conversion drivers for your eCommerce website design:
Strong call-to- action (CTA)
A strong and attractive Call-to-action is something that persuades your online visitors to take the action that you desire from them. Call-to-action are usually in form of buttons or banners on websites and they must be designed in an intriguing and captivating way to grab the visitor’s attention almost instantly. They provide brands the opportunity to engage online visitors and filters them towards a successful conversion.
CTAs are also industry specific. For example, a brand dealing in bed and bath accessories cannot possibly put up a CTA with vibrant colors and over the top copy written on it. They must go with subtle colors and serene communication tone to get their message across to the customer. Similarly, a brand dealing in kids’ wear is supposed to put up all colorful and fancy CTAs in order to grab its potential market’s attention.
An effective CTA captures the visitor’s attention with use of intelligent copy and attractive design.
Differentiate from your competitors
The online space is densely populated with brands, especially those who are operating in the ecommerce industry. In order to differentiate with your competitors in the eCommerce industry and attract maximum number of customers you need to tell a unique story of your brand. The customer must know the fact that makes your brand a better choice for him, than your competition.
In the example below, you will see Baldor doing a phenomenal job by letting their customers know their food cycle. The ideation builds a strong connection with customer while maintaining high trust levels at the same time. This trust encourages the customers to make successful sales at the company’s website and it is by far the most effective way of instilling trust in online customer dealings.
Go simple with messages
Highlighting your brand’s value is essential to drive conversions. Any customer would want to why should they purchase your product over your competition. However, since online world can be coined with the word rapid, therefore no customer has heaps of time to go through stories on your web page. in order to convey the right message, you need to device it in the right way and that could be communicated in the least possible time.
Using too much copy on web pages is a big mistake that brands should avoid doing. In order to increase the conversion rates, web copies should be clear, concise and to the point. Here is an example of a well written web banner copy:
This brand is using compelling, yet concise copy to highlight their core messaging to visitors. By providing succinct messaging, users likely find it much easier to digest the content and understand what the brand is trying to convey.
Optimize for mobile usage
Today, more than 85% users across the globe access websites through their smart devices. To accommodate all users and their various devices, a responsive design is the best option. This type of website design typically caters to every smart device, because of its ability to adjust itself according to the size of the screen its displaying on, without compromising on the quality of the web design or the web features, thus assuring maximum customer engagement and a higher conversion rate.
In order to achieve the maximum conversion rate, your eCommerce website design needs to be tailor made according to your business requirements and trends that are prevailing within your business industry. Achieving high level of online customer conversion is only possible when the online visitor is provided with attractive features and a glitch free online browsing experience, including website optimization to quick loading time etc
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