He says he wanted The Freedom Journal to have a significant impact beyond the people who purchase the book and shares how he decided to partner with Adam Braun of Pencils of Promise, which is a great organization that builds schools in developing countries.
John Lee Dumas decided to use Kickstarter in unique way for The Freedom Journal.
John explains what’s unique about how he’s using Kickstarter; he’s not using it as a way to raise funds to produce the books. He’s using Kickstarter as a platform for marketing and exposure, while allowing people to contribute to a cause.
Each time the project hits one of four different funding goals, John will personally donate $25,000 to Pencils of Promise on behalf of Fire Nation. He recognizes that not everyone can donate $25,000 to help build a school, but says they can buy a journal, knowing part of those proceeds will go toward building a school in a developing country.
John talks about why he’s going to keep his publishing in house and shares other plans for the rest of his 33-day launch campaign.
Someone else who has traveled around the country doing launch parties is Lewis Howes.
Listen to the show to learn about some of the Kickstarter rewards for people who purchase The Freedom Journal.
Why John wrote a book on goal setting
The Freedom Journal by John Lee Dumas.
After doing many interviews on EOFire, John says the question he’s most asked about his guests is, “What’s the magical recipe to success?” He shares that in addition to hard work for a long period of time the major commonality is that his guests know how to set and accomplish goals.
After polling his audience, John discovered his listeners struggle with setting and accomplishing goals.
He knew this was something he could solve and explains why he chose to create a leather bound journal instead of a PDF or an online app.
Listen to the show to learn how many interviews John has done for EOFire.
What’s a goal
John defines a goal as SMART, an acronym that stands for Specific, Measurable, Attainable, Relevant, Time Bound. If something doesn’t have those five qualities, he says, it’s not a goal.
The Freedom Journal starts by teaching you exactly how to set a SMART goal. Once you set the SMART goal, you can go forward to accomplish it.
Listen to the show to discover what John thinks keeps people from succeeding when they set a goal.
John’s military training
John talks about his military service and shares how his military training helped with his goal setting.
He says he quickly learned the value of Parkinson’s law (tasks will expand to the time allotted) and the Pareto Principle (80% of the stuff you do is not resulting in the 20% success that you want, so get rid of the excess stuff, and focus on your core 20%).
When he left the military and entered the entrepreneurial world, John says he had a completely different perspective from a lot of people. He had to adjust to the fact that the code of conduct in the military was not the same as the code of conduct in the rest of the world.
Listen to the show to hear more about John’s military “crash course” in time management.
How to set goals
John offers the example of setting a goal to “lose weight.” The problem is that saying “I want to lose weight” has no elements of the SMART acronym.
Does your goal have all five SMART qualities? Image: Shutterstock.
He explains a better way to express the goal is to say, “I want to lose 10 pounds in 45 days.” This is a SMART goal. It’s specific (you want to lose 10 pounds), it’s measurable (10 pounds), it’s attainable (losing 10 pounds in 45 days is likely feasible), it’s relevant (it matters in your life, so you will do it) and it’s time bound (you have a hard deadline, but you still need checkpoints).
John set the time period for achieving goals in The Freedom Journal as 100 days and shares why that timeline makes sense.
Within those 100 days, he’s set checkpoints along the way. For example, day one is the first of ten 10-day sprints. John calls these micro goals and describes how they get you 10% closer to your goal.
At the end of each ten-day sprint, you do a ten-day sprint review to see if you accomplished your micro goal, analyze why or why not and decide what you need to do to go forward. If you fall behind, you need to figure out what you need to do to get yourself back on track.
Listen to the show to learn how to know if a goal is relevant.
The Freedom Journal exercises
John explains how everything in The Freedom Journal continues to point, re-correct, pivot and adjust you toward achieving your 100-day goal.
Goals require course correction over time. Image: Shutterstock.
He says that when you’re working toward a goal, you need to make minor adjustments every single day and night. Accomplish those ten-day sprints. Then look back over them to make sure you had the right ten-day sprint and determine how to improve the next one.
John shares one of the exercises from his book, called quarterly reviews. Every 25 days (day 25, 50, 75), you complete two full pages that go through what’s happened the last 25 days. You identify your two major struggles and two major wins, as well as what worked over the past 25 days (25% of your entire goal) and what you need to do to pivot moving forward.
Listen to the show to discover the purpose of micro and quarterly goals.
John talks about how his Podcaster’s Paradise community started doing accountability matchmaking 6 months ago. He says they give people a choice of being matched with one person or a mastermind of three to four people. They’ve discovered that people who get matched up with an accountability partner are finding more success and enjoyment from the Podcaster’s Paradise community.
So while the book is designed as an accountability partner, John says he’s also designed a free app that will ask you if you’ve accomplished your day’s goals, your night goals, your ten-day sprint. In addition, people who purchase The Freedom Journal can join a Facebook group where people will be encouraged to match up and become accountability partners for their 100-day goal.
Listen to the show to hear why the book is not just for entrepreneurs.
Discovery of the Week
The BuzzSumo Chrome extension shows you the share counts on any site you are on for all of the different social networks, including Twitter, which recently shut off the API that allowed third-party tools to collect Twitter counts on articles.
If one of the metrics you track is the number of shares each piece of content gets on Twitter, this plugin will reveal that data for you.
The BuzzSumo Chrome extension shows you the share counts on any social media network.
There are a couple of other cool features that let you view which Twitter users shared a page you’re tracking, the backlinks pointing to that page and other content from the page’s author. You can also see some of the most shared content on that site and even analyze the website.
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