What is PPC advertising?

  • August 27, 2016
  • SEO
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PPC (Pay-per-Click) is a powerful marketing tactic to introduce your product and grow its outreach. It takes the insight knowledge and skills to conduct a successful PPC campaign on the web. Digital marketers at Dubai Monsters use an array of sophisticated techniques to obtain the maximum value from the web. PPC is a form of digital marketing which tends to advertise your ads on popular search engines so that you get maximum viewership and leads.

How Does PPC work?

Search engine experts at Dubai Monsters know exactly how a successful PPC campaign works. This is important because a wrong PPC campaign may eat up all your allotted advertising budget and would produce none. We are an experienced enterprise that is destined to generate positive results.

A Brief Description of the Process

Search engines today have their own pay per click services to help you promote your brand faster using the web. SEO on the other hand, is a source that can generate you productive web results and traffic. SEO is comparatively sluggish as compared to PPC. If you’re searching for faster and quick results out of the ordinary PPC would be the best choice.

Market Research

Effective PPC campaign requires an in-depth market analysis and research. The better the research about the brand or the product, the more effective the campaign would be. This is because the better you know your product, the effective measure you can take to lift things up.

Campaign and Account Creation

Creating an account for Google AdWord is simple; it is as simple as signing up for a Gmail account. Using the AdWords starter edition you will start your very first PPC campaign. You can switch it to standard one afterwards when you want it to.

LPO (Landing Page Optimization)

PPC campaign can draw targeted to your site. In order to convert that traffic into leads, it’s better to design a landing page that is respective to the field advertised. Our landing pages convert users to actual buyers; our bespoke landing page designs are cost effective.

A/B Testing

As a professional PPC company in Los Angeles, we aim to give you ads that trigger clicks. Our PPC specialists analyze the results and click impression to improve the overall cost per click score.

Results

As your ads will appear on the relevant pages and search queries, this will give you an added advantage over other and will hence generate LEADS. Remember every time a user clicks on your ads you pay Google a respective amount for that action. That is why it is called Pay-Per Click ad campaign.

 

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Advertise Robot is a Digital Marketing boutique aimed towards helping companies at all sizes utilize their Advertising budget better than ever before. We not only use every technique in the book... but we write some ourselves ! Our main advantage is utilizing Robots to do over 70% of the Marketing tasks that are repeated and redundant, giving our Human experts more time to dedicate to creativity... building you a Marketing Strategy that is not only effective but cost-efficient.

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